My husband is home this week. Yeah! It's a very rare occurrence so I'm loving that he's in charge of laundry, shopping and boy annoying. Even optician's appointments and finding new shoes (that please the teen but don't cost the price of a small car).
He's also a great cook (I definitely lucked out there) so has commandeered the kitchen.
Yesterday he was making zucchini fritters for lunch. Now to give this context neither of my boys are big zucchini lovers. They will generally eat a small bit but they are not enthused. Unless I do zucchini with pizza toppings and then I get a much better strike rate but still ...
I think Roy was working on the same theory so he made a basic fritter with just zucchini, egg and some seasoning (he adds spelt flour to bind I add ground linseeds) but then put it under the grill covered with melted cheese.
A little gratuitous but I have to say it worked on a few different levels and it fascinated me watching it in action. More on that shortly. He also cut it into pizza shaped wedges and although it's mad it really did make a difference. The boys were totally psyched to try it as it did look 1) appealing 2) pizza like 3) cheese drenched.
They had a piece as did I. My first thought was "uh, a little undercooked and wet with the zucchini really being the overwhelming taste and texture". Then the cheese kicked in and the overall experience was OK.
The boys both remarked on the prominence of the zucchini but both had seconds and even fought over the last slice.
Although I am not suggesting that this is a winner for picky eaters there were a few interesting points that came out of this.
1. Presenting a food in a new way can help
2. Marrying a winner food with something not so readily accepted can smooth transitions (cheese/zucchini)
3. Visuals. The fritter looked like a pizza and therefore the initial impression was good
4. Marketing. The zucchini was presented as a new, liked, sought after thing and that's what it became
We all eat for a whole host of reasons and it is a really psychological thing. Using that to our advantage every now and again is not a bad thing!
Have you ever inadvertently discovered a winner?
Judith is passionate about good food and is even more passionate about enabling other people to enjoy the wide variety of fresh food available today.